"What do you think about my website?"
It's a question I'm often asked by people after they find out I design websites. I usually chuckle before asking, "what do YOU think?" I've learned to listen to the tone and emotion of the 1st question to understand that there is already some doubt and sometimes shame behind their question. The person usually feels that there's something about their website that's holding them back.
"I don't know, I just don't like it." I wait, here it comes... "I don't like telling people about it, so I usually just use Facebook or Instagram for my business." There it is.
It's not that Social is not a good tool for business, but the fact that no matter what I answered to the "what do you think about my site" question the person would not have felt better or empowered.
In fact, as I'm writing this, in the early AM hours, I am putting the finishing touches on a NEW website that looks (in my opinion) almost exactly like the current website. So, what's really going on?
I'm starting to realize that the "what do you think..." question is kind of like the "do these pants make me look fat" question. It's about internal feelings and uneasiness about the entrepreneurial journey that will make the strongest people question their abilities and thoughts.
In the end, I usually like most of the websites I'm asked about. They look professional, are easy to use for the client and meet the intended design purpose. I'll offer a few minor tweaks or suggestions, since I feel like the person is waiting for some advice on how to improve their website. In extreme cases and after many conversations of trying to put their minds at ease that they have a nice website, I'll redesign the site.
While I'm thankful for the business, I wish that people would give the website a chance and check out their site analytics to make an informed decision about their websites and marketing efforts.
Oh well back to work on this site…
The 5 most common reasons I'm told that people don't like their websites.
1. The platform: It doesn’t matter the platform you use when building your site, all that matters is easy of use for you and your client as well as the buttons, plugins or integrations you need to convert customers
2. They are seeing more success using ONLY social media channels…well yea since that’s where you’re putting your effort
3. Someone told them they should.... (usually someone like a friend or family member who is not an entrepreneur or has never started a business, nor in marketing)
4. I built it myself- That’s an accomplishment! Be proud of this. If this is making you feel bad it just means you have outgrown or evolved which is still worth celebrating (check out our FIRST website, had no idea what we were doing but it make me feel good to see how far our designs have come)
5. The colors or fonts (does not mean you need a new website, just change the colors or font)